In the late 1800’s, Eadweard Muybridge captured 12 images that changed the world.
On a racetrack at Stanford University, he used a line of cameras to photograph steeds at full gallop and prove that, for a split second, all four of their hooves lift off at the same time. Muybridge’s experiment turned Greek myth into scientific fact, and accidentally gave birth to the motion picture. The 12FPS logo captures the revolutionary frame where the horse takes flight, symbolizing our commitment to classical wisdom and our pursuit of innovation through wild experimentation.
12FPS is a full-service creative agency based in San Francisco, Santa Fe and New York City. We tell stories through video, animation, interactive design, and social media campaigns.