Monkey Light Pro


Promotional Product Premiere


MonkeyLectric knew the world had never seen something like the Monkey Light Pro when they launched their kickstarter. The world’s most advanced bike light needed a video that would expose its wonder and ability to spin digital graphics inside bike wheels. Filming the wheel display in action posed a challenge, since it relies on the human eye and persistence of vision. Through experimentation, research, and late nights, we found the sweet spot where physics and beautiful images mingle. It was an adrenaline filled project that included professional riders popping wheelies on fixies, and of course, laser cats.

If We Make It


Music Video


This was a unique situation of people, time, magic and confetti falling into place. In one week we had to pull together a music video for Poolside. The stars aligned and in less than two days we met, brainstormed, found the perfect vogue dancers and filmed the video. Complete with a behind the scenes video on our blog which captures the the magic of the process!


Satellite Republic

Visual Recipe


Satellite Republic mission is to bring the cuisine of the former satellite states of the Soviet Union to the Bay Area. The goal with our client was to create a relate-able and guided recipe film. The meal was cooked on a 1980s moped, equipped with a tandoor, in Sonoma. From start to finish, star chef Boris Portnoy advised us through neighborhood farms and wild foraging to find a majority of the ingredients that make this traditional meal of a winter feast.

First Rite Fall Collection

First Rite Clothing

Fashion Lookbook


We wanted to perpetuate First Rite’s aesthetic based around minimal, architectural shapes and neutral colors by capturing the human body in motion. Inspired by designer Nikki Garcia’s Fall ‘12 Collection, we filmed at an abandoned dairy ranch in Point Reyes, California. The video captures the essence of the new line and artfully plays with the concept of feminine silhouettes.

Lytro Creative Moms

Lytro/Target/Best Buy

In-store advertisement


Seeing as we have an intimate relationship with cameras, when Lytro asked us to create a few videos for their international release, our little camera hearts pounded. Lytro is the first camera of its kind to record the entire light field, which allows you to focus after the photograph is taken. Our mission was to highlight the “reinvention of photography” to an audience that might have never seen or heard of the camera on a consumer level.

State of Create

Adobe Systems

Animated Infographic


Who doesn’t love clear and understandable infographic? Adobe was headed to the 2012 Cannes Festival and needed an infographic on findings about attitudes towards creativity at work, school, and home. The challenge was to create this in one week from storyboarding to animation that presented very clearly. Art is problem solving.


12FPS is a creative agency dedicated to solving your problems and then some.

In 2011 we started as a one man show creating educational content for youth around the world to inspire their voices for change. The nuances of youthful approach to trends, storytelling, and visions of the future have seeped into the lifeblood of 12FPS. We’ve hit a growth spurt in the heart of San Francisco’s Mission district, running with a herd of pioneer creatives to raise the caliber of production for our clients.

Essential to our process is the saturation of diverse creative voices and collaborations in the company we keep. Our team of new wave technologists is willing to take on any challenge to execute your vision effectively and elegantly.

Staying ever relevant, we live in that moment where strong ideas survive.


Paving the foundation for 12FPS, Adam has built a foundation for the team held together by principles of ambition and risk. With a background in conceptual fine art and over 15 years of video and sound exploration, he continues to hone his technical chops and create waves in the ocean of trends. Working alongside big brand clients, mentoring media makers around the world, and always thinking big, Adam values a sense of vitality across all his uniquely collaborative ventures. He’s cultivated a hard working environment here at 12FPS, and to take a load off, he’s perfecting that scrumptious loaf of sourdough.


Heidi Petty specializes in video work that transforms the boundaries of sound in film. She's originally from Alaska, is fascinated with the intersection of cinema and human nature, and wonders if we are indeed living in computer simulation. She developed her creative and directing styles by working on take-a-way shows, music videos, and documentaries. Her inspiration to perpetuate more beauty in the world is informed by a delicate approach to creative directing. We can safely say Heidi's kindergarten ambition to become an author is achieved with her visual twist on it of course.


Dwight Burks hails from every two-word named city you can think of--Santa Fe, Los Angeles, Buenos Aires, San Francisco, Hood River, and on. A worldly traveler and collector of bikes, he will climb mountains and ride down as fast as gravity will summon him. No stranger to the diverse and daring, Dwight left a world of high finance to follow his passion for producing films. His analytical background lets him orchestrate complex projects to wonderful results. His recent projects include Lytro, Adobe, and the band Poolside.


Winston Merchan is an orthodox ride or die colleague. Working in the editing cave here at 12FPS, he listens to punk rock while rendering and is likely eating a burrito. His resourcefulness landed him a job for a TV sports show and political campaign while on vacation in Ecuador. Never not working, his credits vary from making the title sequence for a film about a young prostitute to editing international documentaries. You can find him tinkering with 3D film photography on the regular.


Adam Kennedy is an all star technologist of internet fame for his photo art project entitled "Planet Universe," where he transformed San Francisco's old fire hydrants into planets. His editing work has been featured and awarded at film festivals around the world. Adam is driven by the collective love of storytelling at our headquarters, and is ready for anything that comes his way. Working at 12FPS is the closest fulfillment of a childhood dream to work in a crayon factory.


Cas is a native of the Bay Area and has a keen eye for drawing shapes and reducing them to their bare minimum points. His aesthetic is equal parts scientific and abstract, lending his eye to Google for 3 years. When not on the drawing board, he's delving into electronic music, engaging in spirited debates about dubious topics and reading up on science-fact and science-fiction. Cas is no stranger to lofty ambitions, and hopes to curate a journal of optimistic sci-fi while casually directing a campaign for a planetarium. As the age of 8, he was set on working for NASA- now, he is a specialist in our universal graphics division.


Sam Young has an uncanny ability to recognize any movie he's ever seen from a single frame. His attention to detail and immense mental index of creative data informs the work he does editing, 3D animating, and writing two Classroom In A Book books for Adobe. Genius is a lifestyle best suited for the man who makes brilliant imagery from a humble starting point. When he was younger, Sam wanted to be a movie maker. A prophecy fulfilled.


Marlene is a certified world traveler, literally and figuratively. Her web development work traverses global standards of use while integrating novel approaches. She feels at home at 12FPS for the emerging technologies and trends catered to by a diverse team. As a youngster, Marlene had aspirations of being a lawyer. Now you can find her laying down the law on the internet with some fresh code.


Our team naturally follows the cultural pulse towards bold ideas. Itching to toy around outside our regularly scheduled program, we’ve set aside one night of the week for “La Academia.” Here, we concoct experiments, test creative boundaries, simulate exercises to hone our crafts and breathe life into our wild ideas. Every week, a new hypothesis is confirmed or busted.

As children of the internet, our collective intelligence is the engine that drives our passion and curiosity.

Peep behind the screen → laacademia.12fps.com




520 Hamphshire St. #206
San Franicsco, CA